Evaluation of Developments in ERP Software Area in terms of Turkish Competition Law

EAS, ERP Software Products, Information Society, Web based Software and Services, SaaS, Brand Loyalty

In terms of Competition Law, while making a market analysis for Enterprise Resource Planning (ERP) Software, it is essential to consider that ERP market is the major part of Enterprise Application Software (EAS) and it is not a stable working area. Computer Program/Software area has a very close interaction with technological developments as well as economic growth and is a very changeable area with many dynamics. In this article we will mention most important ones of these dynamics under the following titles: New Economy, Information Society, Technological Revolution, Software as a Service (SaaS), Increase in Web Based Software and Service Demands, Technological Development and Convergence, Brand Loyalty, Software License Agreement and Post-purchase Services, New Consumer Demands.